Valmor, a true visionary, is born in the city
of Caxias do Sul (RS) to an Italian family with
nine children. At the age of nine, he feels
the need to help his family so he got his first
job in the company Sétimo Canali painting
wood barrels for wine storage. Around 1952,
at the age of 12, he learns the art of stacking
wine bottles in the company Vitório Bosi.
Valmor remembers that at this time in 1955,
the eve before the April 21 holiday, he worked
extra hard to make enough money so that he could
go to watch a soccer game of the team he cheered
for, Juventude, who was playing against Flamengo.
Five years later, he goes to work in a carpentry
shop producing parquet. Soon he realizes that
this was not what he wanted to do and that he
had more talent in sales. He is given a chance
to work together with his uncle, Severino Pettefi,
at a type of small grocery store. During this
phase, while working at the counter selling
all different types of products from the store,
he became adept in mathematical and negotiation
methods and since then, Valmor did exceptionally
well in mental calculations without making mistakes.
In 1966, he is promoted to a position of greater
responsibility and after a lot of hard work,
he took on a management position at a gasoline
station at the Ana Rech intersection, which
is where he later would get to know his wife.
Valmor Mari was married to Mrs. Graciema Albé
Mari in 1971 and thus needed to rise to new
challenges in order to support his wife and
children and to earn a living as a prospector.
He panned for precious stones, what he considered
precious, at Santa Lucia do Piaí in Caxias
do Sul (RS). He would fill the trunk of his
car and would take them to sell in the city
of Soledade (RS) for the best price he could
get. It was very hard work, but it is what he
had to support his family. Two years later and
after showing his talents and dedication to
hard work, he became the Sales Rep for Dois
Irmãos Lumber Mill, owned by his father-in-law,
Eduardo Albé.
In 1977 he begins the company AMG Construções
(Albé, Mari, and Guerra), a family-owned
contracting company, himself as salesperson.
AMG Construções built two residential
buildings, two houses, and one hangar. The recent
partners decide to purchase a single-motor airplane
in order to bring to fruition an old dream of
becoming farmers. Valmor and his brother-in-law,
together with his children, planned on flying
from the Salgado Filho airport to the city of
Osório (RS). In the first 3 hours of
flight, a serious accident occurred making an
emergency landing necessary, traumatizing everyone
onboard. Because of this fatality, Valmor decides
to change the direction of his life and gives
up on his dream to become a farmer. Knowing
the high operational cost of keeping up an airplane,
he decides to sell it and later closes the activities
of AMG Construções.
Around 1989 the lumberyard also closes its
activities, making it necessary to find new
areas to represent. It has been twenty-four
years now, remembers Valmor, twelve of these
years have been spent in the waiting room, which
reinforces the thesis that it is not enough
to want to be a sales person, you need to have
the desire and the gift of this profession.
The visionary entrepreneur perceives the strong
tendency for business in this segment so he
continues to make innumerous trips throughout
Rio Grande do Sul representing the São
Luis Packaging Industry and Formolo Lumber from
Caxias do Sul (RS) with a strong representation
in the companies AGCO and Springer, both in
Canoas (RS). Because of Valmor's absence from
the office, he depends on his son, Rafael, who
begins to give the needed customer support during
his father's absence.
The company and the projects grow gradually
until a crisis shakes Multinjet's largest customer
due to Mexico's Moratorium, completely ceasing
the activities with that country and seriously
affecting company's segment. Because of this,
the job opportunities became very scarce and
Valmor's concern grew every day. Other than
AGCO, Multinjet also had Springer in Canoas
(RS) as a customer, (with exclusivity) and supplied
packaging and components for air conditioners,
made of wooden wedges supplied by São
Luis, Styrofoam provided by Tupi, and cardboard
by Licesa. A chance arises to purchase a piece
of land for building the company and Valmor
grabs at the opportunity and there invests all
his assets. Later, he builds his own pavilion
of 600m2 on a piece of land with 800m2, with
a modern installation and with his own investments
on Rua Angelina Gasparetto Sebben, in the De
Lazzer district, in Caxias do Sul (RS).
In March 1996, the São Luis Ind. of
Packaging lays off the services of Valmor without
any warning and the country's economy begins
to pass through a very difficult time, which
gives rise to the agricultural crisis and because
of that, the customer AGCO closes all of its
activities. This was a very difficult period
for Valmor because he needed to find an outlet
for the business, which practically stopped.
The effort and dedication must have been even
greater because not only was there the responsibility
with the company, which also included Rafael's
work, his son, and five employees, but he also
had to support his family. He carved out a path
with great effort because he knew that he could
not make a mistake and that he had to find opportunities
worthy of continuing the business.
Five months pass with no customers and without
representations. Until a factory that makes
tubular beds sends eight units for Valmor to
represent. After making some contacts and doing
a market research, he could tell that there
was a lot of competition in this segment and
that the market was saturated. At this point,
after analyzing in depth the components that
made up the tubular bed parts, he becomes interested
in the finishing and shine of the bed ends and
gets the idea to become more informed about
the coloring process of these parts. He looks
for more information in bulletins, trade shows,
folders, but all of them were vague and many
times were wrong. Because he knows Italian,
he decides to talk to the manufacturer of the
equipment in Italy and finds out that their
Sales Rep is located in the South. Soon he gets
in contact with the Sales Rep and has his first
contact with companies that own metallizing
machines. It is sufficient to say that Valmor
fell in love with the metallization process.
Valmor and his son Rafael take a trip to Italy
to get to know first hand the manufacturer,
the process, and the metallization market. His
son stays in Italy for a while longer in order
to gain more knowledge of the machines and equipment
and working with the mixing processes, special
paints, varnishes, and this way gains expertise
in the vacuum metallization systems. Valmor
returns to Brazil confident and ready to get
into the metallization segment and begins to
work on a project to purchase the machines.
The project was so well put together, due to
clarity and confidence in business, that it
was warmly received by BRDE, at that time presided
by Mr. Vitor Faccione. It was 5 years of financing
and 1 year of grace, but this challenge only
reinforced the intuition that the business would
go over well and that it would be a very good
undertaking. The project approved quickly and
to Valmor's surprise within 30 days everything
had a green light.
In June 1996, Valmor goes to receive the machines
and equipment along the "Rota do Sol"
(Road of the Sun) confident in his commercial
expertise and in the business that he would
be initiating. The technicians arrived from
Italy to do the assembly, structuring, installation,
and to give the first training for carrying
out the production. The long-awaited vacuum
metallization company is born with modern equipment
and Italian technology. The new activities begin
in June 1996 with a new focus and promising
future. During this period, companies begin
to pick up strength and the orders begin to
roll in. AGCO begins to make orders and the
market gives signs of gaining momentum. Months
of adjustments were needed on the machines,
processes solidified, prospecting of customers,
and dozens of samples made. Finally, the first
metallization invoice was issued in May 1997.
This was a milestone of a very promising future
for a company ready to open new market fronts
in the area of metallization of materials. This
was a year of great significance in the professional
life of this entrepreneur who had worked so
hard, with much drive and satisfaction, to see
his business prosper. Because of this, one more
Sales Rep was contracted for the area of metallization,
which brought new customers and more work.
In October 2000, Multinjet purchases the most
modern vacuum metallization machine in Brazil
and this time the prosperous Multinjet easily
receives the approval from financial institutions
for the purchase. This state-of-the-art machine
is unique, fast and effective in this segment,
as well as having the most modern configuration
in terms of metallization of materials. Thanks
to the exceptional quality in the metallization
process, the company expanded, machines with
advanced technologies (vacuum metallization)
were purchased, new employees were contracted,
the production line increased, and the quantity
of items grew. At this point, the company needs
qualified personnel and Valmor begins to count
on the help of his daughter, Greice, in the
company's administrative area. The business
prospers, the name of the company changes to
Multinjet Tecnologia em Metalização
Ltda, and his children become an integral part
of the company due to their effort, dedication,
commitment, and professionalism in the work
they have provide to the Valmor Mari family.
Inheritance from the Parents:
Respect everyone, independently of color, race,
or religion.
Memory Lane:
To contract an employee, Valmor remembers what
his grandfather always taught him. The candidate
had to pass the box test (at his grandfather's
time it a basket of grapes): This test consisted
of leaving a box/basket with materials in one
corner of the room. If the employee picked up
the box correctly and quickly, he was contracted-if
not, he was not hired. This was a simple test,
but very effective and until today continues
to give results.
A message:
Honesty and Strength of Will - be honest with
your customers, have a lot of drive, always
tell the truth, share your problems, and be
honest with your partners.